The Drum | Agencies Canned Crypto Clients And Survived, So They Can Be Choosy When It Comes To Shell

The Drum | Agencies Canned Crypto Clients And Survived, So They Can Be Choosy When It Comes To Shell

Disregarding sustainability or ethical considerations will put ad agencies in bad company. The Shell media review offers a chance to act responsibly. Shell’s media review has reignited debates within advertising about which clients agencies should volunteer to work for. A year on from Greenpeace’s Cannes Lions gatecrash, the battle lines are clear. Critics say that … Read more

How to enhance campaign creation

How to enhance campaign creation

Using ChatGPT can transform how PPC marketers design their Google Ads campaigns through enhanced strategy development, time and cost savings, customized ad creation, and improved efficiency. This article will explore how you can harness ChatGPT to create better Google Ads campaigns.  Target audience insights Understanding your target audience is paramount to running successful Google Ads … Read more

Vanessa Pappas steps down as TikTok COO

Vanessa Pappas steps down as TikTok COO

Amid lingering questions over the future of the app in the US, TikTok is undergoing its biggest management shake-up yet, with COO Vanessa Pappas announcing that she has quit the company, after several years in the role. Pappas, a former YouTube exec, has been the public face of TikTok to a large degree, providing a … Read more