Omnicom seized back crown from WPP. Source link
“The last photo” and “Relax, it’s iPhone – RIP Leon” claim the top spots. Source link
Whether you’re just starting out with content marketing or you’ve been using the same approach for a while, it never hurts to revisit your content strategy plan and make sure it’s up-to-date, innovative, and engaging for your prospects and customers — no matter when or how they intend to buy.
In this week’s episode of Yeah, That’s Probably an Ad, community editor Luz Corona and Europe brand editor Rebecca Stewart chat with Chips Ahoy! U.S. senior director Sabrina Sierant. Celebrating its 60th year around the sun, the group discusses the grandiose birthday party the iconic cookie brand is throwing (hint: It involves a yacht), walking … Read more
To celebrate the debut of its Ultra luxury credit card, financial company Revolut launched an augmented reality campaign called “The Ultra Experience” in London’s Covent Garden. Created in collaboration with brand experience agency Sense, the activation allows people in Covent Garden to scan a QR code at the base of a “platinum portal” sculpture with … Read more
The New York Liberty are a certified superteam, and fans and brands are on board. Keia Clarke, CEO of the WNBA team, joins this episode of Champions of Change to discuss how her background in marketing led her to a career in professional basketball. Learn how Clarke navigates media rights deals, her thoughts on the … Read more
AI as a creative catalyst; the adoption of live shopping in the US; YouTube coming to a TV screen near you: these are the trends leaders outlined for creators and brands alike at VidCon Anaheim 2023. Years ago, it was almost seen as a joke to pursue a full-time career on YouTube. Nowadays, nobody seems … Read more
Omnicom seized back crown from WPP. Source link
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Most people know that Amazon, Walmart and Instacart have paid search placements on their websites. However, you may not know about their involvement in programmatic, display, social media and Google Shopping. It is crucial for PPC marketers to understand this because retail media (a.k.a. commerce media) is driving customers to retail sites that can transact … Read more