One often overlooked aspect of website management is managing crawl depth, the level at which search engine bots explore and index a site’s pages. Understanding how to control and optimize crawl depth can significantly impact your website performance and search rankings. This article will provide you with valuable guidance and actionable SEO tips to optimize … Read more
We want more quality content for our websites, but it’s difficult to produce enough. So how can we scale the content creation process, especially for ecommerce sites with plenty of products? If you were to pay for a copywriter to produce thousands of product snippets from scratch, you’d likely be out of pocket pretty quickly. … Read more
Beneath deep white concrete eaves, you peer through floor-to-ceiling windows into the seemingly floating building before you gleaming with ambient light. Inside, screens and slats take the place of walls while traces of cypress, cedar and yuzu citrus linger in the air. The deep resonance of a taiko drum blends with a wind chime and … Read more
CANNES, France—For one week every year, the seaside restaurants along the Mediterranean are taken over by global companies ranging from Google, Yahoo, Spotify and Pinterest to the world’s biggest holding companies including WPP, Publicis and Dentsu. This year, there was a new entrant: Stagwell Group and its more than 70 agencies. Most of these activations … Read more
More than 600 guests from global advertising attended Campaign’s party at the Carlton Beach at Cannes Lions yesterday (22 June). Source link
Campaign Trail is our analysis of some of the best new creative efforts from the marketing world. View past columns in the archives here. For the last several years, brands have worked to normalize taboo topics, especially when marketing products for women’s bodies. Still, stigmas around menstruation persist, providing an opportunity for brands to rectify … Read more
Study finds technology regarded as viable substitute for human creativity. Source link
Outvertising musters support after warning that brands are ‘sitting on campaigns’. Source link
Meta is extending its Ads on Reels pilot to a wider pool of marketers on Instagram. The initiative was previously exclusive to Facebook before being rolled out to some marketers on Instagram in May. Now, Instagram Ads on Reels is being expanded further so that more advertisers can try the product on the social networking … Read more
‘A Christmas love story’ received a near-perfect score. Source link