How to manage crawl depth for better SEO performance

How to manage crawl depth for better SEO performance

One often overlooked aspect of website management is managing crawl depth, the level at which search engine bots explore and index a site’s pages.  Understanding how to control and optimize crawl depth can significantly impact your website performance and search rankings. This article will provide you with valuable guidance and actionable SEO tips to optimize … Read more

Campaign Trail: U by Kotex unapologetically normalizes periods

Campaign Trail: U by Kotex unapologetically normalizes periods

Campaign Trail is our analysis of some of the best new creative efforts from the marketing world. View past columns in the archives here. For the last several years, brands have worked to normalize taboo topics, especially when marketing products for women’s bodies. Still, stigmas around menstruation persist, providing an opportunity for brands to rectify … Read more